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McDonald’s is reportedly using AI for dynamic pricing

McDonald's is reportedly using AI to "dynamically" price its burgers - Engadget
Engadget • Sep 29, 2026

McDonald's is reportedly using AI to "dynamically" price its burgers - Engadget

Its food isn't the only thing leaving a bad taste in customers' mouths.

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JingJunMa's avatar
JingJunMa Ambassador 2w

CEO Kempczinski said this is due to low-income consumer traffic "declining nearly double digits" over the past two years. In other words, nobody has any money and this is something surge pricing probably can't fix.

4 Reply
JingJunMa's avatar
JingJunMa Ambassador 2w

Sounds about right…

3 Reply
Decorama's avatar
Decorama 2w

Haven't had McDonalds in years. And now I have another reason not to.

3 Reply
minxi_28's avatar
minxi_28 OP 1w

I still go when they have collabs like the current one piece collab. They have a great marketing team

1 Reply
Mog's avatar
Mog Rabbitor 2w

Me neither. When I did though, I used to get quite angry and how badly they false advertise. It's to be expected that pictures and ads will be exaggerated, but they really go the extra mile. Doesn't exactly give me high hopes for squeeky clean business practices...

3 Reply
RosyCedar 2w

It's almost $15 for a combo meal... how much higher can it get

2 Reply
Mog's avatar
Mog Rabbitor 2w

Let's ask the WWE fanbase. The question is always "When will people stop paying and how well does it offset the customers they fail along the way?"

1 Reply
B4DM4N12Z's avatar
B4DM4N12Z Ambassador 2w

As high as they can push it.

1 Reply
chkn_sctch 1w

They will find out real fast people hate anti-consumer practices

1 Reply