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Why brands are embracing the aesthetics of ballet

En pointe: Why brands are embracing the aesthetics of ballet
Marketing Brew

En pointe: Why brands are embracing the aesthetics of ballet

Timothée Chalamet may have sneered at ballet's popularity during his Oscar run-but advertising would beg to differ. Ballet aesthetics have appeared in campaigns from brands like NikeSkims x LISA and Lulu and Georgia, which could be a response to AI and digital life.

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NebulaMystic View comments 1 Post impressions 651
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HumbleHarp 1mo

Or marketing is 10-15 years behind the NYC trend vanguard and about that long ago the trend was wearing ballet slippers on filthy NYC streets

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